Speak to ignite the change that matters.
The Illumify® Method is built on our internationally award-winning, evidence-based body of knowledge in leadership communication.
Now you’re responsible for change you can’t deliver alone.
You communicate clearly. You tell them what matters, and how. They listen, nod, and agree.
But little changes. So you say it again. And again. You adjust the message, add context, try to get even clearer.
And still it doesn’t translate into consistent action. The change slows.
Momentum fades.
And you’re left wondering why being clear wasn’t enough.
It’s whether what you’re saying is
actually creating movement.
There’s a difference between saying what matters.
And saying it in the way
that moves them to act.
Built on the Illumify framework, Ignite opens the methodology hundreds of executive leaders have used to realize the change they were driving.
Now it’s open to other leaders and teams to ensure they too can speak so that others act to help ignite meaningful change.
Ignite is a 12-month membership that blends digital learning, live strategic counsel and executive coaching, integrated into the communications you already deliver. At your own pace in as little as one hour per month.
Leaders and leadership teams who serve something larger than themselves, and are responsible for making
meaningful change real.
Whether in companies, non-profits, foundations, governments or challenging the status quo in pursuit of a cause.
Short, high-impact digital mini-modules each month that impart the principles and practices of leadership, disclose and apply The Illumify® Method, and reveal best practices in both content and delivery.
Expert strategic communication counsel and executive coaching in live sessions with Marianne Gobeil that help you integrate The Illumify® Method into your communications so that others act on your leadership initiative when you speak.
Reflection, conversation, and peer learning with other leaders navigating the same leadership responsibilities and challenges.
Exclusive resources, including Illumify’s proprietary Strategic Leadership Communication Template, that enable you to master the ability to speak so that others act.
The Difference This Makes
My intent is different now. It was always to make sure the person I was speaking to understood what I was saying. Now there’s the strategic thinking of what I want them to do.
It’s changed from what I want them to KNOW, to what I want them to DO. That’s the difference in what they’re hearing.
That’s the difference in impact.
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Speak so others act, your change takes hold, and you rise with it.
The more leaders in your organization are able to speak so others act in alignment, the faster change moves and takes hold.
I’ve spent over 30 years as a professional communicator, 20 of them in leadership communication, advising CEOs, Presidents and senior leaders across global organizations, government, non-profits and the UN.
Time and again, I saw the same thing: leaders who were understood, but whose change still didn’t take hold. So I created The Illumify® Method, built on our evidence-based, internationally recognized body of knowledge on how leaders need to speak.
That’s what Ignite is built upon.
If the change you’re working to realize really matters, and you want your voice to carry it, you’re in the right place.
Leadership is revealed not by how often you speak.
But by what happens as a result.