Igniting change doesn't come easy – especially when you can't do it alone. Unless you can express that change in the way that engages, enlightens and aligns others, they won’t act to help you invoke it. The sparks of change will quickly extinguish, and even the most meaningful change will fail to ignite.

It doesn’t have to be so. We’ve created a distinct way in which to express and ignite change. It’s evidence-based, definitive and universal. And so robust that we can measure it. So we do through the 150 quantitative and qualitative elements of our unique Illumify Diagnostic.

It’s a key component of the Illumifier Program we impart to executive leaders. For years, we’ve watched them integrate the bespoke findings of their Illumify Diagnostic and develop mastery at expressing and igniting change. They achieve what matters, often surpassing their own high expectations.

And now you can, too.

There's a reason why some can ignite.

The Illumify Diagnostic:
The true measure of leadership



the true measure of leadership.





Detailed Recommendations on precisely how to gain greater efficacy at expressing leadership that ignites change.


Both quantitative (Overall Score, Greatest Strengths, Potential Strengths, Critical Areas to Strengthen) and Qualitative (Powerful Declarations, Key Messages).


Contains over 150 elements essential to expressing and igniting change.


Assesses any verbal communication (meeting conversation, presentation, town hall, speech).


Illumify diagnostic






and gives you precise counsel on where to strengthen so you express and

Identifies what you are unconsciously doing to impede your effectiveness at expressing and igniting change: your scores of 4, 3, 2 and 1.

Your Areas to strengthen

Identifies where you will have greater influence and impact with just a little additional knowledge or skill: your scores of 8, 7, 6 and 5.

Your potential strengths

Identifies what you already excel at in expressing and igniting change: your scores of 9 and 10 (out of 10). 

Your greatest strengths

Sample pages from customized illumify report

The Illumify Diagnostic Reveals


The Illumifier

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