Next time you speak to any group, big or small, be sure you say what only you can say.

If you can hand off that communication to anyone else on your team, it is just not good enough.

What you say as a leader should be distinct.

It’s your opportunity to express yourself in the way that advances your leadership initiatives each and every time.

And if you squander that opportunity with what is (at best) a typical, generic communication, full of platitudes and banalities, you will fail to engage and influence those who can help you realize the initiatives that matter to your leadership.

More than ever, people tune out when they hear the “same old, same old”.

It’s been a pet peeve of mine for a long time, as it so undermines a leader’s effectiveness.

I speak a little more about it in this brief interview:

Every time you speak, you have an opportunity to advance your leadership initiatives, and ignite significant change.

So next time you are about to speak, ask yourself these 2 important questions:

  1. Can anyone else deliver this communication besides me?
  2. Am I saying what is distinct to my leadership – that only I can say?

And if you answer “no” and “yes”, in that order, you’re off to a good start.