: To illuminate an issue, initiative or idea that matters to you, amplify it so that it also matters to others, and then unify a community in thought and action to collectively realize it.
The New Leadership.
The power to ignite meaningful change.
What change would be meaningful to you?
What must be.
What could be?
What should be?
Meaningfully challenge the status quo.
To Illumify is leadership realized.
"Leaders engage, align and mobilize people by meaningfully challenging, or meaningfully resisting challenges to, the status quo.”
PhD Engineering (Management Science)
Management Matters Inc.
It is about creating a particular kind of hearing in listeners that enables them to understand you in a certain way and to take corresponding action.
To ignite change, what you express needs to be meaningful to you. When your message is meaningful, you connect to what matters in others. When connection comes from what matters, change ignites.
An Illumifier is an agent of change who acts with purposeful precision to ignite meaningful change. When an Illumifier speaks and acts, change happens.
And what you care about matters. Step up. Speak up. Be heard. Ignite the change that matters.
We’re here to help you ignite meaningful change. To fulfill what could be, should be, must be. Because it matters. To you. To us. And to the world.
We hear what you’re saying, and not saying. We don’t assume. We help surface what matters to you.
Trust is the very cornerstone of Illumify. It is sacred to who we are and how we act: honestly, sincerely, credibly, competently and reliably.
We make and fulfill our commitments impeccably. We hold ourselves and all those with whom we are privileged to work to these high standards.
No matter what we know so far, there is always more. It’s the essence of life. And why we’re here.
We are devoted to helping others Illumify, and make it a valuable, joyful experience. We ensure you fully integrate the knowledge and understanding. And remember.
So you can ignite the change that matters.
The Illumify Method
We offer the system that empowers you to ignite meaningful change in three formats: The Illumifier Program of customized one-on-one learning; The Illumify Method Workshop for groups; and the E-llumify Method Online.
Each format includes assessment through our proprietary, internationally award-winning Illumify diagnostic because when completed both pre- and post-learning, it provides indisputable evidence of behavioral change.
1: The Illumifier Program
Evidence-based and measurement-driven, The Illumifier Program is our premium offering of customized learning and expert counsel precisely tailored to your specific needs and interests. It’s delivered privately in person and/or virtually in a series of 60-90 minute sessions over 3-12 months to fit into your life.
1: The Illumifier Program cont’d...
Studying the comparative analysis of your progress by leveraging our award-winning Illumify diagnostic numerous times throughout the program, we ensure you fully integrate the learning and counsel to maximize your impact and influence so that you can ignite the change that matters.
2: The Illumify Method Workshop
The Illumify Method is also delivered in-person to groups of 6-200. Sessions can vary in length from four hours to three days. The workshop can be customized to an organization, cause or change initiative, and to reflect cultural or gender issues such as the distinct challenges women face in expressing leadership. Each of our workshops can also include counsel.
2: The Illumify Method Workshop cont’d...
Evidence-based and measurement-driven, The Illumify Method Workshop is designed to teach our proprietary method for expressing leadership to groups. In a supportive group learning environment, participants become empowered to ignite the change that matters to them, to their organizations, and to the world beyond.
3: The E-llumify Method Online
Evidence-based and measurement-driven, The E-llumify Method is an online program of flexible self-directed learning. Using a state of the art e-learning platform, the program is comprised of 14-18 hours of rich content. Participants also have the option of a dedicated mentor for coaching and counsel throughout the program.
The Illumify Method
THE SYSTEM THROUGH WHICH TO ENGAGE, ALIGN AND MOBILIZE PEOPLE TO EFFECT MEANINGFUL CHANGE.
Our Illumify Method is evidence-based, culled from years of award-winning research in a wide variety of disciplines. Our seminal body of knowledge is so robust and rigorous that we can, and do, measure an individual’s effectiveness on it.
Our work has won four of the top communication awards in the world, the IABC Gold Quills, for:
The Best of the Best Communications Research (2013)
Excellence in Research Innovation (2013)
Excellence in Leadership Communication (2013)
Excellence in Internal Communication (2017).
The Illumify Method.
The system that will empower you to ignite meaningful change is offered in three formats:
The Illumifier Program for private one-on-one customized learning.
The Illumify Method Workshop for groups.
The E-llumify Method for self-directed, flexible e-learning.
Our Promise To You
When you speak using the Illumify Method, others will hear you, understand you, and respond to you. What matters to you will matter to them, too.
And together you can ignite meaningful change.
Throughout time, there have been those who looked at what is and saw what could be, should be, must be. They dared to challenge the status quo.
Some may call them leaders. We call them Illumifiers.
The Illumifiers Podcast is a series featuring those who are meaningfully challenging the status quo.
We’ll be interviewing Illumifiers from across the world and adding podcast episodes to our site over the weeks and months to come.
Marianne Gobeil, Chief Illumifier
A trusted strategic communication advisor to senior leaders with a wealth of
experience in every key facet of the profession, including crisis communication,
Marianne is gifted at knowing exactly what to say, when, and to whom to help
you achieve desired results.
Add to this her seminal research on how leadership is expressed and
you’ll understand why she is a leader’s leader and the recipient of four
highly revered international awards.
Marianne has unearthed the science behind expressing leadership. Those she
has shared this with over the past 11 years have excelled in their leadership
roles, exceeding their own expectations and others’ by rising higher and
achieving more, faster.
Marianne believes there is a universal need to ignite meaningful change. She’s
devoted to enabling individuals everywhere to illumify what matters to them,
to their organizations, and to our world at large.
What further distinguishes Marianne is her caring; she is fully committed and
devoted to her clients.
As is the team she leads - a cadre of carefully curated and trusted
professionals, including certified assessors, coaches, and mentors.
We are privileged to work with an exceptional array of individuals across the world,
none of whom is content to rest on their laurels. They are ever striving to be more,
and change their world, and our world, for the better.
Here is a sample of the organizations we have been honoured to serve through Illumify
and our predecessor company, Leading Communicators.