The world has no shortage of change. But most of it is fleeting with little real effect, soon replaced by the next new thing.
What’s rare is the change that truly matters. The kind that transforms what is into something better for people, organizations, communities and even the world at large.
If that’s the change you’re compelled to ignite, you already know the weight of it. A weight that lifts only when others act to help create it.
Does What You Say
Spark Action?
You’re leading a change. You know it matters, and that you can’t do it alone. So you tell people what they need to know. They listen. They nod. And agree. And yet nothing moves.
You watch the results, the way you always do, and the action your words were meant to ignite still isn’t there. Your change is losing momentum.
You’ve spoken about it with them. Repeatedly. And still it stalls.
You may quietly ask yourself, “Will this change ever become real?” To fail to realize it isn’t aligned with who you are. Or the difference you know you’re here to make.
That makes you a rare kind of leader. An Illumifier.
Someone compelled to ignite meaningful change. Not by title, but by calling. You may sit in the C-suite or hold no title at all.
As an Illumifier, you see a change you’re driven to bring to life because it betters something beyond yourself. You may even sense it’s distinctly yours to do.
You care deeply, commit fully, and champion it with maximum effort.
You long to see it take hold. But it’s not yet…
There’s a reason for that.
Meaningful change needs your voice, not just your effort.
And it’s not just about being clear. They may well understand,
and still not act.
So how do you get the movement
that creates change?
Illumify is the framework that helps you speak so your change matters to those who can help realize it, and they act to make it the new reality.
It’s built on The Illumify® Method, the internationally award-winning, evidence-based body of knowledge in leadership communication, and the bedrock of everything we do.
What Makes This Different?
You’re not looking for communication training. You already know how to communicate.
This is something else. An evidence-based method that measures what you do and do not know about speaking to ignite change, and reveals exactly how to transform your words into a vehicle for change. All with the strategic counsel of the expert behind it.
It amplifies the leader you already are so you turn understanding into action, and
your change finally takes hold.
What you walk away with isn’t a better presentation or speech. You become a more significant leader. An Illumifier who can engage, align and move a collective
to ignite meaningful change.
Proven To Ignite Meaningful Change
Hundreds of leaders, across industries, organizations and levels, have used The Illumify® Method to realize meaningful change.
Each offer is built from Illumify’s rigorous framework. It’s integrated into your actual communication, the real moments where you lead, so others act to ignite your meaningful change.
The Illumifier
This premium one-on-one engagement is a customized integration of The Illumify® Method, and the deepest, most personal way to do the work. Evidence-based and measurement-driven, it’s tailored precisely to your initiatives, issues and opportunities. It amplifies the Illumifier you already are so you transform what is now into what could be.
Ignite
The Illumify framework and methodology, once reserved for executives, now a 12-month membership open to other leaders and teams, so they too can speak to ignite meaningful change. A blend of digital learning, live strategic counsel and executive coaching, applied to your actual communications in as little as one hour per month. Experience it yourself, or sponsor it for other leaders and teams.
The Illumify Game Changer
A transformative experience for individual leaders or teams, masterfully facilitated by Marianne Gobeil. This unique card game distills The Illumify® Method into 57 questions that surface insights, clarity and certainty on the meaningful change that is distinct to you, and how to communicate it.
Diagnostics and Strategic Counsel
We don’t know what we don’t know, and that can impede our ability to speak so others act. Here you can get an expert assessment of one of your current communications and one-on-one focused strategic counsel, as a one-off or addition to an Illumify offer.
The Illumifier® Diagnostic
The same robust diagnostic that anchors The Illumifier, available on its own. It measures an actual communication you deliver across more than 150 metrics, determines whether what you say moves others to act. You receive comprehensive quantitative and qualitative findings and custom recommendations on precisely where to gain greater impact, delivered in a one-hour live session with Marianne.
The Illumifier® Snapshot
A lighter entry point drawn from the comprehensive Illumifier® Diagnostic. Through key quantitative and qualitative findings, the Snapshot highlights whether what you say moves others to act. An accurate foundation to build from, and a way to track your progress in Ignite or Illuminate.
Strategic Counsel
Strategic counsel sessions, delivered personally by Marianne Gobeil with expert precision drawn from a decade spent running her crisis communication business. Applied to a specific leadership communication opportunity so that when you speak in a meeting, presentation, town hall or conversation, your initiative moves rather than stalls. Available in single sessions or bundles.
Resource
Speak So They Act
When you speak, do your words deliver the ROI your leadership demands? This FREE guide will identify those scenarios where you’re getting too low a return, and reveal three principles to apply that induce others to act.
Meet Marianne
Marianne Gobeil is the creator of The Illumify® Method, the internationally award-winning, evidence-based body of knowledge in leadership communication.
She founded Illumify out of a quiet disquiet: too many meaningful changes failing to take hold, too many visions never realized. And it did not have to be. Drawing on three decades in journalism, corporate communications, public relations and crisis communication consulting to senior leaders, she built a method that measures what had never been measured, and makes significance sayable.
But what sets her apart isn’t only the rigor. It’s how she sees people.
Marianne sees the real leader beneath the veneer, sometimes before they see it themselves. She recognizes significance and distinction, and how it corresponds to their own meaningful change. And knows how to resolve any impediments with evidence and care in equal measure. You emerge speaking like the true leader you are.
Leadership Impact
Marianne challenged my assumptions on leadership, what it means to be a leader, and the things leaders should strive for. The Illumify Method gave me a different perspective on leadership and a compelling platform to use.
I know that language has a huge impact on it. And that the deep thinking necessary to identify a vision of what must be, as well as the ability to articulate it, is both powerful and transformative.
I never thought speaking was my forte or that I’d actually enjoy it. But I do now, thanks to strengthening my leadership communication capability.
I speak confidently and compellingly about my vision of change for women’s place in the financial industry. Already, women are telling me, pretty vocally, that I’ve changed the industry from a female leadership perspective because they now can see themselves in my role. We’ve got lots more to do, but I know now how to express the leadership that will get us there.
The Illumify Game Changer Podcast
Each episode features one of the 57 questions in the Illumify Game Changer collection that distills The Illumify Method step-by-step. Marianne Gobeil facilitates each conversation to help surface the insights and clarity. This season captures one person’s entire journey from initially “I’m not a leader” into a leader with a big vision willing and able to ignite it.
Complimentary to leaders intent on igniting meaningful change.
Listen on your favourite podcast platform or right here.
and by what happens after you speak.
